by T20Admin | Sep 18, 2024 | Sales & marketing resources
Last year, I took on the dauting task of redesigning the Collabrance website. The “old” website wasn’t that old, and it wasn’t bad; it had just become overgrown with too much information. Not only was it difficult for prospective customers to find the information they...
by T20Admin | Aug 16, 2024 | Managed IT services, Sales & marketing resources, Service delivery, Tools & technology
It’s nice when things line up: when the puzzle piece fits, when the lid seals the jar…when two complementary organizations team up to level up! On August 1st, Collabrance was acquired by The 20, marking the start of a new era and the next chapter in our...
by T20Admin | Mar 15, 2024 | Best practices, Managed IT services, Sales & marketing resources
Solution selling isn’t a new concept. The problem-based methodology gained popularity in the 1980s and has remained a classic sales blueprint since – for good reason! It’s a simple formula built around identifying a prospect’s needs and recommending products and...
by T20Admin | Feb 12, 2024 | Best practices, Sales & marketing resources, Service delivery
It’s not an easy time in managed IT. In a crowded market, service providers are under pressure to deliver a comprehensive IT solution with high-quality service, while behind the scenes, challenges with labor shortages and customer acquisition persist – all while...
by T20Admin | Jan 10, 2024 | Best practices, Sales & marketing resources
As a managed services provider (MSP), you know how important it is to provide reliable, secure, and thoughtful IT solutions to your customers. But just as important as your service offering is the way you sell your services. Without careful planning and strategy, you...
by T20Admin | Nov 20, 2023 | Sales & marketing resources
Email marketing is a cost-effective, easy-to-track tactic to reach your target customers with personalized and relevant content related to your business’s products and services. The goal of email marketing is to build customer relationships and ultimately drive sales...
